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Consumer Goods
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Unchallenged Leader in Asia
DKSH Business Unit Consumer Goods, Asia's leading
full-service marketing provider and high volume supply
chain specialist, focuses on Fast Moving Consumer Goods,
Food Services, Luxury Goods, as well as Fashion and
Lifestyle Products and Hair and Skin Cosmetics.
The Business Unit has earned an advantageous
reputation for its ability to create markets, build
brands and increase brand equity. It is reknown for
delivering complex supply chain management solutions and
its in-depth knowledge of consumer products and local
market needs.
Facts & Figures
With 12,200 specialists, the Business Unit Consumer Goods
serves more than 300,000 retail outlets in Asia.
We operate from more than 285 offices in 19
countries throughout Asia, offering services ranging from
comprehensive regional partnerships to country-by-country
co-operation.
Key Figures of the Business Unit Consumer Goods
| |
2002
CHF million
|
2003
CHF million |
2004
CHF million |
2005
CHF million |
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Total Sales
|
2,033 |
2,884 |
3,245 |
4,218 |
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Net Sales
|
1,771 |
1,989 |
2,254 |
2,609 |
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EBIT
|
35 |
38 |
48 |
65 |
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Assets
|
504 |
632 |
703 |
938 |
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Specialists
/TD>
|
8,538 |
10,474 |
11,449 |
12,229 |
Our Organization
| FMCG |
Fast Moving Consumer Goods |
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| FMCG − TPL |
Fast Moving Consumer Goods − Third Party Logistics |
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| WAT/WRI |
Watches & Writing Instruments |
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One of the various product
displays
Overview
We are set up to handle all categories of fast moving
consumer products in all channels in most countries in
Asia, whether food products or non-food products,
ambient, chilled or frozen.
We maintain separate sales and marketing teams who
are specialised by sales channel or category - e.g.
separate teams to handle food products, non-food
products, toys and stationary, home appliances,
telephone cards etc.
respectively.
Action in one of our Distribution
Centers
Overview
Our fast-growing third party logistics business offers an
alternative solution to business owners who have their own
sales, marketing and distribution forces but wish to outsource
and engage in services of a professional warehousing and
logistics provider. Our complete warehouse and logistics
services can offer solutions to serve various needs,
especially with regard to inventory control, storage and
transport deliveries of products.
One of our Retail Outlets
Overview
DKSH is proud to provide a series of professional services
as exclusive Agent and Distributor of selected luxury watches
as well as writing instruments brands in various market
segments. With a strong focus on wholesale and
distribution channels, we have built famous brand
names over the years. We always adhere to the strategies
and objectives of our principals in order to maintain a
long-term brand building relationship.
Marketing & Sales
One of our Marketing teams
discussing a new product launch
Overview
We are probably providing a more comprehensive marketing
and sales coverage of consumer products outlets in Asia than
any other service provider and are servicing all relevant
outlets from the largest international hypermarkets to the
smallest Mum & Pop store. Route-to-market models have been
tailored to suit local requirements in the various countries
and best practices and tools are being shared across
countries.
What we can do for you
We are typically
responsible for all marketing issues for small to medium
sized brands, while for the very large brands we
normally only handle trade marketing as such brand
owners mostly operate their one marketing offices in the
larger countries.
We offer in particular:
- Skilled and experiences
staff with many years of brand building experience in
all consumer goods categories
- Censuses to determine
relevant outlets, visiting frequency and routings for
various brands and SKUs
- Key Account Staff,
Category Management staff and Merchandisers to
handle key accounts
- Sales staff to handle
supermarkets and other medium sized outlets
- Cash vans, concessionaire
systems and wholesaler networks to handle the smallest
outlets
- Food Service Teams, Gas
Station Teams and other channel specific teams
- Market Audit Teams and
task forces for putting up Point-of-Sales materials,
building displays etc.
- Electronic Territory
Management Systems for monitoring salesman productivity,
tracking of off-take, in-store activities and other
field information
- On-line supplier access to
databases with all sales, stock and other relevant data
through easy to use data-mining tools
Your Benefit
- We ensure availability and
visibility in all relevant outlets at cost that reflect
the benefits that are being derived from our very large
economy of scale
- We enable our customers to
reduce headcount, reduce or eliminate stock and debtors
risk and to reduce capital employed
- We enable our suppliers to
improve service level to their customers through the
improved coverage and higher call frequency that we can
offer through our economy of scale/li>
- Sales information by
customer and SKU are being provided also for sales to
small outlets that may otherwise had been serviced
through traditional wholesalers who are unable to
provide sales statistics
- Access to state of the art
IT tools
Distribution, Warehousing &
Logistics
Repackaging services at one of
our warehouses
Overview Our FMCG distribution service is by far the
largest in South East Asia that covers all type of outlets
including modern trades, wholesales, retails,
institutes/schools, mini-marts, restaurants, and even
mom-and-pop outlets throughout all available channels. Our
warehouses and logistics facilities offer full and complete
warehousing facilities including state-of-the-art warehouses
for ambient, temperature controlled, chilled, and frozen
products, inventory control system, transportation, on-time
deliveries, sorting and re-packaging. Furthermore we apply
latest technology in order to ensure an effective and
up-to-date information flow with our business partners.
What we can do for you
- Import/export management -
customs clearance, forwarding, FDA, freight
coordination, bonded goods, cross-border
distribution
- Warehousing - from
consulting on design and building structure through to
full operation management
- Value added services -
co-packing, invoicing, customer service,
inventory/forecasting management
- Distribution management
and transport planning
- Domestically and
internationally linked transshipment points
- Specialist supply chains -
for frozen, chilled, and temperature controlled goods;
consumer goods as well as industrial, chemical,
alcoholic and bonded goods
- Dedicated and shared user
environments
- System specification,
implementation and integration
- Supply chain modeling and
consulting
Your Benefits
We provide our business partners with
- Tight control on inventory
resulting in low stock costs
- On-time delivery and FIFO
practices, which ensure the freshness and reliability of
the products in the market
- On-line data retrieval
services facilitating business operations for all
parties involved
- A global and regional
networks which serve as an excellent opportunity for
future business expansion plans
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