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Consumer Goods

Profile



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Unchallenged Leader in Asia

DKSH Business Unit Consumer Goods, Asia's leading full-service marketing provider and high volume supply chain specialist, focuses on Fast Moving Consumer Goods, Food Services, Luxury Goods, as well as Fashion and Lifestyle Products and Hair and Skin Cosmetics.

The Business Unit has earned an advantageous reputation for its ability to create markets, build brands and increase brand equity. It is reknown for delivering complex supply chain management solutions and its in-depth knowledge of consumer products and local market needs.

Facts & Figures

With 12,200 specialists, the Business Unit Consumer Goods serves more than 300,000 retail outlets in Asia.

We operate from more than 285 offices in 19 countries throughout Asia, offering services ranging from comprehensive regional partnerships to country-by-country co-operation. 

Key Figures of the Business Unit Consumer Goods

  2002
CHF million
2003
CHF million
2004
CHF million
2005
CHF million
Total Sales

2,033 

2,884

3,245

4,218

Net Sales

1,771 

1,989

2,254

2,609

EBIT

35 

38

48

65

Assets

504 

632

703

938

Specialists /TD>

8,538 

10,474

11,449

12,229

Our Organization

FMCG Fast Moving Consumer Goods
FMCG − TPL Fast Moving Consumer Goods − Third Party Logistics  
WAT/WRI Watches & Writing Instruments

Fast Moving Consumer Goods

Profile
One of the various product displays

Overview

We are set up to handle all categories of fast moving consumer products in all channels in most countries in Asia, whether food products or non-food products, ambient, chilled or frozen.

We maintain separate sales and marketing teams who are specialised by sales channel or category - e.g. separate teams to handle food products, non-food products, toys and stationary, home appliances, telephone cards etc. respectively.


Fast Moving Consumer Goods - Third Party Logistics

Profile
Action in one of our Distribution Centers

Overview

Our fast-growing third party logistics business offers an alternative solution to business owners who have their own sales, marketing and distribution forces but wish to outsource and engage in services of a professional warehousing and logistics provider. Our complete warehouse and logistics services can offer solutions to serve various needs, especially with regard to inventory control, storage and transport deliveries of products.






Watches & Writing Instruments

Profile
One of our Retail Outlets

Overview

DKSH is proud to provide a series of professional services as exclusive Agent and Distributor of selected luxury watches as well as writing instruments brands in various market segments. With a strong focus on wholesale and distribution channels, we have built famous brand names over the years. We always adhere to the strategies and objectives of our principals in order to maintain a long-term brand building relationship.





Services for Customers

Marketing & Sales

Profile
One of our Marketing teams discussing a new product launch

Overview

We are probably providing a more comprehensive marketing and sales coverage of consumer products outlets in Asia than any other service provider and are servicing all relevant outlets from the largest international hypermarkets to the smallest Mum & Pop store. Route-to-market models have been tailored to suit local requirements in the various countries and best practices and tools are being shared across countries.

What we can do for you

We are typically responsible for all marketing issues for small to medium sized brands, while for the very large brands we normally only handle trade marketing as such brand owners mostly operate their one marketing offices in the larger countries.

We offer in particular:

  • Skilled and experiences staff with many years of brand building experience in all consumer goods categories
  • Censuses to determine relevant outlets, visiting frequency and routings for various brands and SKUs
  • Key Account Staff, Category Management staff and Merchandisers to handle key accounts
  • Sales staff to handle supermarkets and other medium sized outlets
  • Cash vans, concessionaire systems and wholesaler networks to handle the smallest outlets
  • Food Service Teams, Gas Station Teams and other channel specific teams
  • Market Audit Teams and task forces for putting up Point-of-Sales materials, building displays etc.
  • Electronic Territory Management Systems for monitoring salesman productivity, tracking of off-take, in-store activities and other field information
  • On-line supplier access to databases with all sales, stock and other relevant data through easy to use data-mining tools

Your Benefit

  • We ensure availability and visibility in all relevant outlets at cost that reflect the benefits that are being derived from our very large economy of scale
  • We enable our customers to reduce headcount, reduce or eliminate stock and debtors risk and to reduce capital employed
  • We enable our suppliers to improve service level to their customers through the improved coverage and higher call frequency that we can offer through our economy of scale/li>
  • Sales information by customer and SKU are being provided also for sales to small outlets that may otherwise had been serviced through traditional wholesalers who are unable to provide sales statistics
  • Access to state of the art IT tools



Distribution, Warehousing & Logistics

Profile
Repackaging services at one of our warehouses

Overview

Our FMCG distribution service is by far the largest in South East Asia that covers all type of outlets including modern trades, wholesales, retails, institutes/schools, mini-marts, restaurants, and even mom-and-pop outlets throughout all available channels. Our warehouses and logistics facilities offer full and complete warehousing facilities including state-of-the-art warehouses for ambient, temperature controlled, chilled, and frozen products, inventory control system, transportation, on-time deliveries, sorting and re-packaging. Furthermore we apply latest technology in order to ensure an effective and up-to-date information flow with our business partners.

What we can do for you

  • Import/export management - customs clearance, forwarding, FDA, freight coordination, bonded goods, cross-border distribution
  • Warehousing - from consulting on design and building structure through to full operation management
  • Value added services - co-packing, invoicing, customer service, inventory/forecasting management
  • Distribution management and transport planning
  • Domestically and internationally linked transshipment points
  • Specialist supply chains - for frozen, chilled, and temperature controlled goods; consumer goods as well as industrial, chemical, alcoholic and bonded goods
  • Dedicated and shared user environments
  • System specification, implementation and integration
  • Supply chain modeling and consulting

Your Benefits

We provide our business partners with

  • Tight control on inventory resulting in low stock costs
  • On-time delivery and FIFO practices, which ensure the freshness and reliability of the products in the market
  • On-line data retrieval services facilitating business operations for all parties involved
  • A global and regional networks which serve as an excellent opportunity for future business expansion plans